Launch of the new Corsa – Work from the archive

Back in 2006, whilst based at PCI Fitch as Head of the Web team, we worked on amongst other things, a large animation for the main screen on the Vauxhall stand, which sat behind a half-pipe. The animation was several thousand pixels wide and played on a screen around 11m wide.

Gathering design and creative input from our surround environment and internet research, we crafted a completely new alphabet for the Corsa launch, used in this animation.

This approach was such a resounding success that it was adopted unilaterally by Vauxhall on other Corsa release material creative work.

Below are some images from the motorshow in London, showing all the different eleemnts the new font was used within as well as the main event, which was the half pipe.

Advertisements

47 thoughts on “Launch of the new Corsa – Work from the archive

  1. Great blog here! Also your web site loads up fast! What host are you using? Can I get your affiliate link to your host?

    I wish my website loaded up as fast as yours lol

  2. Awesome blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple adjustements would really make my blog stand out. Please let me know where you got your design.

    Cheers.

  3. Nice post. I used to be checking constantly this weblog and I’m impressed! Extremely useful info particularly the closing part πŸ™‚ I deal with such information much. I used to be looking for this particular info for a very long time. Thanks and good luck.

  4. Hi there! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog article or vice-versa?

    My website covers a lot of the same topics as yours and I think we could greatly benefit from each other. If you might be interested feel free to send me an e-mail. I look forward to hearing from you!

    Awesome blog by the way!

  5. I am now not sure where you’re getting your info, but good topic. I must spend a while studying more or understanding more. Thanks for great info I used to be looking for this information for my mission.

  6. Greetings! I know this is somewhat off topic but I was wondering if you knew where I could get a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having problems finding one?
    Thanks a lot!

  7. Greetings from Carolina! I’m bored to death at work so I decided to browse your website on my iphone during lunch break. I really like the information you present here and can’t wait to take a
    look when I get home. I’m shocked at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, great blog!

  8. I do not even know how I ended up here, but I thought this post was
    great. I do not know who you are but certainly you are going to a
    famous blogger if you are not already πŸ˜‰
    Cheers!

  9. First of all I would like to say great blog! I had a quick question which I’d like to ask if you don’t mind.

    I was curious to know how you center yourself and clear your thoughts prior to writing. I have had a difficult time clearing my thoughts in getting my thoughts out. I truly do enjoy writing however it just seems like the first 10 to 15 minutes are generally lost simply just trying to figure out how to begin.

    Any ideas or hints? Thanks!

  10. It’s a shame you don’t have a donate button!
    I’d certainly donate to this superb blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
    I look forward to fresh updates and will talk about this blog with my Facebook group.
    Chat soon!

  11. I do not even know how I ended up here, but I thought this post was great.
    I do not know who you are but definitely you’re going to a famous blogger if you aren’t already πŸ˜‰
    Cheers!

  12. I needed to create you this bit of observation to help thank you very much yet again for the marvelous guidelines you have documented on this site.

    This is really surprisingly open-handed of you to supply without restraint precisely what numerous people might have distributed for an ebook to generate some bucks for their own end, especially considering that you could have done it in the event you desired.

    These solutions also served like the great way to recognize that other people online have the same eagerness similar to my personal own to understand a lot more pertaining to this matter. Certainly there are lots of more pleasurable moments ahead for many who check out your website.

  13. I’m really enjoying the design and layout of your website. It’s very easy on the eyes, which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme?
    Great work!

  14. What’s Happening? I am new to this and I stumbled upon your blog. It positively helpful and has helped me out loads. I am hoping to give a contribution & aid different customers like it has helped me.

    Great job.

  15. Nice blog right here! Also your web site is really fast!

    What host are do you use? Can I am getting your affiliate link for your host?

    I wish my site loaded up as fast as yours lol!

    1. My site is hosted on WordPress, with images being hosted either on WordPress as well or on social media sites like Flickr. For video, I have been using YouTube but tend to prefer Vimeo as the quality is higher.

      That said, when you embed a Vimeo video into a WordPress blog, there is a slight delay in the call up time as opposed to YouTube. Hope that helps.

  16. I like the valuable information you provide in your articles.
    I’ll bookmark your weblog and check again here frequently. I’m quite sure I’ll learn lots of new stuff right here! Best of luck for the next!

  17. Fantastic blog! Do you have any tips and hints for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally confused… Any suggestions? Thanks!

  18. Thanks for writing about >Launch of the new Corsa – Work from the archive | All Terrain Photography Blog <Loved it!

  19. I was curious if you ever considered changing the structure of your blog? Its very well written; I love what you’ve got to say. But maybe you could a little more in the way of content so people could connect with it better.

    You’ve got an awful lot of text for only having one or two images. Maybe you could space it out better?

  20. I am extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself?

    Anyway keep up the nice quality writing.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s