Back in 2006, whilst based at PCI Fitch as Head of the Web team, we worked on amongst other things, a large animation for the main screen on the Vauxhall stand, which sat behind a half-pipe. The animation was several thousand pixels wide and played on a screen around 11m wide.
Gathering design and creative input from our surround environment and internet research, we crafted a completely new alphabet for the Corsa launch, used in this animation.
This approach was such a resounding success that it was adopted unilaterally by Vauxhall on other Corsa release material creative work.
Below are some images from the motorshow in London, showing all the different eleemnts the new font was used within as well as the main event, which was the half pipe.