Last summer, I executive produced a global campaign for VW around the launch of the new Golf 7. Part of the work created included a personalised film we shot out in the US. This film was known as the One Film and was based around choices that users entered on the www.onething.com website. Their input was then rendered in a personalised movie and served back to them as a dreamlike view of a journey through their one things.
We worked with JK and Todd Kellstein at Paydirt in LA, to capture a lovely 2 minute short film – our take if you will of the classic American road movie. The team also created two TVC commercials for global release. Below is one of those TV ads that aired in Hong Kong.
Below are some behind the scenes images from the 5 days we were shooting in California: