John Lewis – Fitness shoot

In January of this year (2013), I executive produced a short film for John Lewis about the ever pertinent New Year’s topic of fitness.  With only a very limited time frame to pull together the shoot, we worked with a small unit at Mind’s Eye to create a humorous and delicately shot short to demonstrate how we all start the New Year with the best of intentions to loose the gut just acquired over the Christmas break.  However, our protagonist is thwarted at every turn by the shoddy state of his sporting gear.

How long did it take you to recognise the soundtrack?

Here are a few images I managed to grab whilst on the one day shoot.

Here are a couple of links from the press:
Drum’s Ad of the Day (18th January 2013):

M&M Global:

Thank you to Innovation Norway!

Today, I was extremely fortunate to speak with some of the extremely lovely people at Innovation Norway.  A friend and former colleague of mine from Head London, John Parnell, put me in touch with Heidi and Christine at Innovation Norway, who are part of the team responsible for amongst other things, the excellent Norwegian tourism website, and also a WordPress blog for Visit Norway.

After discussing my trip, Christine placed me in touch with Knut, who runs the Tourism office in Tromso.  Together, they have been able to shed more light and help me more in one day than a week of internet trawling and book reading.  Christine has been sending me lots of useful advice about where to go and what to see.  I hope to visit Sámi Adventures, which is hope to spend some time with some indigenous Sámi people and envelop myself in the Sámi culture.  Christine also recommended that I stop in Kautokeino and visit Juhls’ Silver Gallery.

My aim is to meet as many locals as possible and gather a better understanding of the Norwegian and Sámi culture.  I only hope my photographs due justice to them.

The icing on the cake was Christine’s very kind offer on behalf on Innovation Norway, to help me on the return leg of my charity cycle ride, by sponsoring my flight home.  So, here’s to you all at the Innovation Norway, thank you so much for all your help and generosity.

Here are some useful Norwegian websites for the northern region of the country:
– Innovation Norway’s comprehensive website –Finnmark Tourist Information website
– Visit Tromsø’s website
– Wikipedia information