Bring on the Green

O2 Ireland Rugby mobile site

Today marked the first of the Six Nations rugby games.  O2 Ireland commissioned my team at Tribal DDB to create a mobile optimised site as a second screen game companion. Utilising a highly detailed statistics feed, we create an application that would translate the raw data into meaningful graphics that would not intrude upon the live game experience.  We also incorporated a Twitter feed from the social team at O2 Ireland and Rugby fans

The data was updated at least every 30 seconds throughout the game and covered everything from tries and conversions to substitutions, penalties, red and yellow cards, plus comparative data such as the power of the Irish pack.

With incredible narrow timelines, we managed to deliver a great mobile optimised site (desktop and tablet versions also available) with a very short lead time.

Here are some other screen grabs of the application.

Useful links:
O2 Ireland Rugby blog:
O2 Rugby mobile site site: