Boeing Dreamspace photography – Work from the archive

Boeing Dreamspace 10

Sometimes I end up doing vary varied tasks for different projects. Whilst based at PCI Fitch, I was the agency photographer and one of the jobs I covered was the Farnborough Airshow in 2006.  The design team had created the Boeing Dreamscape interior at the air show, which I shot for Boeing.  It was a delightful mixture of physical installation and digital elements.

Here are some images of the space.

Canada photoshoot 2011

Just prior to the Frankfurt motorshow in September, I went out to Canada for a two week photoshoot.  Starting off in Calgary, I headed west to Banff National Park.  From here, I drove through all the surrounding national parks including Kootenay, Yoho and Jasper.  Over the first ten days, I covered almost 2000 miles.

After returning to Calgary, I then flew further west to Victoria, capital of Vancouver Island.  My good friend Justene Miller, a Canadian from Vancouver, gave me some excellent advice, to visit Tofino and Ucluelet, on the Pacific coast of the island.  I was treated to a cloud rainbow, something I have never seen before.

I loved Canada, with its spectacular landscape and friendly locals. My only reservation is that the food is much like the US is pretty awful most of the time.

Honda at Frankfurt 2011 motorshow

For several months leading up to the Frankfurt 2011 motorshow, I executive produced the Honda stand with an excellent team at Wieden & Kennedy.  Creative directing the stand was Tom Seymour and David Bruno.  You can see more of their work on their website www.davidandtom.co.uk.

Collaborating with a production company just outside of Frankfurt, Germany, a Belgian artist based in Marseille and Honda clients based across Europe and Japan, we designed, built and implemented a stand for Honda in less than 4 months from start to finish.  The design was meant to visual representation of the roads to zero emissions for the motor show, one of Honda’s key cornerstone values.

The stand was covered by the full breadth of auto press and design magazines, including Wallpaper (who used one of my images).

Here are more images of the stand I took for Wieden + Kennedy’s press releases.

Links for further information on the stand:

  1. Campaign
  2. Wieden & Kennedy website
  3. W+K blog entry 1
  4. W+K blog entry 2
  5. David Bruno & Tom Seymour coverage
  6. Creativity
  7. Video coverage
  8. The Drum

Where are the Joneses – Work from the archive

One of the most demanding projects I have lead was for Ford, whilst I was based at Imagination.  I was brought on board to create a far reaching social media platform, at the time when WordPress and Wikis were still very much in their infancy from a public consciousness perspective.

Ford wanted to utilise social media to engage with people in a more genuine manner than just pitch sales messages and thereby establish a closer connection between audience and brand.

WRTJ 3

The aim of the project was to tell a  story and inviting readers to contribute to it, thus making them feel engaged, rather than “talked at”.

The result was an interactive online comedy called “Where Are The Joneses?”, which followed the adventures of two characters, Dawn and Ian Jones, who were searching for siblings after learning that their father was a prolific sperm donor.

Accompanied by my film crew, the cast improvised an episode a day on a 3 month European road-trip.  We asked Ford to provide a car fit for the journey and paint it in the pantone derived from the colour used by Seth Godin’s book, Purple Cow, about transforming your business by being remarkable.

WRTJ 7

Each episode was uploaded to our WRTJ channel on YouTube and discussed in an accompanying blog, hosted on WordPress, which featured videos from viewers, images, diaries written by the characters and audience comments. (www.wherearethejoneses.com)

The wiki allowed the audience to help shape the storyline, write the script, create new characters and even cast themselves to appear in the show. It was distributed widely across social networking sites to maximise audience participation, utilising everything from Facebook to Twitter, GoogleMaps, Flickr, Digg, Technorati, Del.icio.us, iTunes and MySpace amongst others.

WRTJ 16

The result was extensive coverage in mainstream media, both UK national and trade press as well as national TV coverage.  This helped to set the campaign up as a rewarding articulation of Ford’s brand positioning “Feel the difference.  It also earned the project a Webby nomination.

This is Episode 1 that started the whole European adventure off and introduced us to Dawn and Ian.

Here are some images from the three month production.

24Photography 2011

For the second year running, I have been part of the 24Photography artist’s group, an annual photography exhibition documents New Year’s Day. As usual, the exhibition opened on 24th February.  This year, there were around 500 people in attendance, with representation from various London newspapers.

As one of the photographers involved, we have embarked on an ambitious project that will span a generation, creating a pictorial social documentary to record what New Year’s Day represents – not only as a one off event – but also as an on-going and developing catalogue of what the end of one year and beginning of another comes to represent over time.

For my entry this year, I wanted to prove to myself that my work was not about the technology but what you do with it.  So, I chose to shoot all of my work on a Nokia N8 phone.  None of the guests could believe that a phone was able to take such clear images.

The exhibition is running for 24 days in Berkeley Square, Mayfair.  Nearest tube station is Green Park.  Please pop along and take a look.

Useful links:
24Photography website: http://www.24photography.org/
Twitter: http://twitter.com/#!/24photography
Facebook group: http://www.facebook.com/#!/group.php?gid=6072707497
Facebook event information: http://www.facebook.com/#!/event.php?eid=181781975193369

Listings:

  1. Professional Photographer
  2. Telegraph Arts & Entertainment
  3. Hotshoe International
  4. Time Out
  5. Flavorpill
  6. What’s On Guide
  7. Aesthetica Magazine
  8. Artslant
  9. Art Calendr
  10. Evening Standard
  11. IndieLondon
  12. The List

Printed Press:

  • Mayfair Times
  • AOP  IMAGE
  • IN London – Highlight of the Month
  • Amateur Photographer Magazine
  • Evening Star – Double Page Spread
  • Ham and High Express
  • EADT – Double page Spread Photo Essay
  • Hammersmith and Kensington Times
  • Hackney Gazette
  • Westminster Chronicle

South America photoshoot


For the final few weeks of 2010, as the UK was freezing in the mid-winter snow, I was in sunny Argentina, shooting for various image libraries.  I have included a few of these images from the various places I visited in late November and early to mid December.

As luck would have it, my flight was one of the very first to make it back into Heathrow, once they were finally able to clear the runway, which was very jammy indeed!


Sailing across the Beagle Channel close to Ushuaia, moment s after a snow blizzard


Walking around the edge of Lago Colorado in the Bolivian Atacama desert


Leap of faith 4,500m up in the Atacama desert


Train graveyard in the Salar de Uyuni, just south of town


Horse riding gaucho style in the hills surrounding Salta, Argentina

Day 15: Hvolsvollur to Reykjavik

The last day of the trip and the weather was against me straight from the off.  As I sat in the café, preparing myself for the day ahead, I could see the clouds circling above me.  As I cycled out of Hvolsvollur, a wicked cross wind caught me, tossing me into the middle of the road.  Fortunately for me, there was not much traffic on the road so I was not in any jeopardy.

The rest of the morning’s cycle to Selfoss was miserable.  On one occasion, after being pushed into the centre of the road, in the path of on coming traffic, I was forced to dismount and push my cycle up the hill as the cross winds were so fierce and dangerous.  This very much set the tone or the remainder of the day.

The intermittent spots of rain did little to raise my spirits.  However, after turning due west, the wind fell behind me for the final 20km stretch for the morning and ensured that I was able to match the pace of the previous day’s ride.  Before I knew it, I rode into Selfoss.

Reluctant to frequent the same greasy establishments that are peppered all around the ring road of Iceland, I chanced upon a lovely small café.  The place was empty and the young owner welcomed me in with a warm smile.  Lunch was very pleasant but I was warned that there was a mountain range that I had to cycle over before I made it to Reykjavik.

It took me an hour in more vicious side winds to make it 20km to Hveragerði.  There in front of me stood the mother of all inclines.  The route up was perilous for several reasons.  Firstly, the cross winds were extremely hazardous, pushing me out into the road many times.  There was no hard shoulder on my side of the road; instead, the upward route was divided into a dual carriageway.  Large vehicles hurtled past me as they climbed the hill at alarming velocities.  The final problem was the intense, unrelenting incline.  The hill stretched out for an eternity ahead of me.

After crossing the road, I pushed my heavily laden bike up the unyielding ascent.  Cars came far too close for comfort on more than one occasion.  I did however, manage to conquer the hill eventually, crossing back over and pedalling once the camber eased a little.  The battle of gradient and cross wind raged on against my onward progress.  I swore at the wind as the hard shoulder disappeared completely.  I had to choose between the road and the terrifying traffic that adorned it or the sandy, rocked waste that lay just beyond it.

Progress was extremely slow and arduous.  I began to loose my cycling mojo and decided to stop at the next petrol station.  As I sat nursing a bottle of coke, I made a deal with myself that I would load my bike and good self on to a bus should one happen to pass by.  It didn’t and in hindsight, I am eternally grateful.  To have given up so close to the end of my journey would have endured and bugged me forever.

The petrol station owner told me the road got better and he was right.  Soon after leaving, the road began to descent, the cross winds soon subsided to infrequent gusts rather than perpetual gale and the hard shoulder reappeared.  I spotted Reykjavik in the distance.  I know at that point I was going to be fine.  Iceland had not defeated me after all.

A few hours later after becoming lost in the suburbs of capital city, terrified on the tri-carriage ways, bemused by the maze of roads in the docks and perplexed by the general lack of signage, I arrived in the middle of town.  I sensed a slow bubbling of euphoria n my heat as I booked into a pleasant local hotel.  Luck was on my side that evening.  The sunset was stupendous, the hotel extremely comfortable, dinner scrumptious and sleep deep and restful.  I had done it.  I had cycle around Iceland.

Please support Kids First Trust by sponsoring Julien on his Just Giving Page

Events Team
Kids First Trust

Day 14: Kirkjubaejarklaustur to Hvolsvollur

Today is the first day that I feel tired after a ride. Had a prevailing wind so made the most of it!

Starting off from Kirkjubaejarklaustur. The pizza was rough and was only edible because I was  hungry. Unfortunately I didn’t really get any sleep last night. A couple of hardcore Russian bike nuts rocked up at midnight and decided to shout at each other all night. I always camp near a bench so that I can tie my bike up and camp close by but unfortunately the bikers decided to sit on said bench and chat loudly all night before crashing out and snoring their heads off. Not fun, they revved off at about 5am and I dozed until 7. Went to local supermarket, had a decent breakfast with lovely patisserie. Cloud was grey so thought I had better get going before the rain comes. Today I had planned to go through Vik and stop there for lunch and then stay in Skogar. So I started off cycling through a lava field, the road appears to  cut through where the lava had stopped but so it ends up looking like the moon but with moss on it.

The day was pretty flat with a very decent wind, I was cruising at 14/15 mph. Only 70 km to lunch so was rocketing along. But then it started raining, heavy, light, heavy. I was soaked to the skin knowing that I would be soaked for the rest of the day. I am literally getting webbed feet as my  feet are wet all day and every day.

Started on my way, passed on old guy on a Recumbent cycle which is a kind of  half seated, half laying down bike. Rode along with its rider, a Danish guy and chatted about his time in the armed forces. Then I got going faster again and was passing other cyclists going straight into the wind knowing exactly what they were going through. Rocked up at Vik at about 1PM so it had taken 3 hours to do 70km/45miles. I would normally expect 12mph so very fast and felt like I was really whipping along. Unfortunately the wet had made me feel  cold, very cold so I needed hot food. Ordered big hot meal and cups of tea. I decided to have a nice leisurely lunch and take my time but it began to rain really hard. Just as I started leaving the guy on the Recumbent  turned up and said that it was a bad day to have a leather saddle. I had learned that it was a bad choice for Iceland as the wet makes it all misshapen and it never dries out fully.

On my way out of Vik I needed to go out on a hill into small mountain range. It was  a 10% ascent, cars struggling, so I cranked it down to 1st gear but on the way down it was a different story and I hit my PB 42 mph (!) One and a half hours later, I rocked up at Skogar, the lady there said that there was a severe weather warning for tonight so all of the rooms were full. She told me where there were other places 3 – 6kms down the road. So I cycled 3kms more but it was full, 6kms full, 20kms full. In the end I thought “stuff it, I am going to head down to the next town” which is Hvolsvollur.

My average speed today was 14mph so I was very tired and decided to treat myself to a hotel.  A local recommended a hotel but it was £110 room so that was too much of a treat for a lone cyclist! I have now found a small place with a tiny room in a lovely B and B . They too were full but kindly cleaned out a storage room for me! It is full of Israelis on a birthday trip and I can hear them singing and celebrating downstairs which is nice. I have just had my shower and am now  going to walk about half a km back to the centre to get some food. I therefore need to put my  dry feet back  into wet shoes. The good news is that there are now only 100km to Reykjavik so it looks like I am going to finish a day early and spend time with Dave doing touristy stuff on Thursday!

Please support Kids First Trust by sponsoring Julien on his Just Giving Page

Events Team
Kids First Trust

020 7841 8955
events@kidsfirsttrust.org

Day 13: Litlahof to Kirkjubaejarklaustur

Julien is currently waiting for a pizza to arrive.

Woke up and had a chat with Dave. He decided that he couldn’t ride anymore. So left him behind in Hofn. Jumped on bike. Perfect conditions. Arrow straight road, glacier on the right hand side. Even saw the sun and although it was  intermittent, it was a welcome change. Julien got excited by the conditions and caned it as he was so excited to see the sun. Not many kilometres left to cover but still a few days left to cover them in so am limited myself each day.

Cycled on for about 65 km and found a  very random hotel in the middle of nowhere. Situated on a flat plateau and is a building that looks like containers from a big ship with windows at each end. Looks bizarre and crazy but is surprisingly smart inside.  I wandered in and they looked me up and down. I asked them if they had any lunch but I was too late.  Too late for lunch and  too early for dinner but they did have their special so I was treated to bowls and bowls of lamb soup with a great waitress running back and forth refilling my bowl.

Headed to Kirkjubaejarklaustur and outside of the town I could see a rain cloud coming like curtains ahead of me. I thought I might get away with it but no, cycled 8kms in the pissing rain. Found service station, ran in absolutely soaked. Ordered a cup of tea. I met two German guys going around the island in a 4×4 so spoke with them for 1 hrs 30. Went to Tourist info to find out where I could camp. In the tourist office there was a great guy who was half Scottish and half Icelandic who recommended a campsite and a great restaurant where I have now ordered pizza. It’s arrival is imminent!

I have two days left  and now I am solo am cycling about 17/18 miles per hour and getting excited about meeting up with Dave in Reykjavik and celebrating the end of the tour 🙂

Please support Kids First Trust by sponsoring Julien on his Just Giving Page

Events Team
Kids First Trust

020 7841 8955
events@kidsfirsttrust.org