Guinness – St Patrick’s Day shoot

March 14, 2013June 11, 2013 | Zapfly

On an icy cold Thursday and Friday in January, as the snow fell and the temperatures tumbled below zero, I was on the set of a Guinness shoot, to celebrate St Patrick’s Day this March 17th 2013.

The team was made up of our Guinness client, creatives from Saatchi, Michael Sugerman (Director) and Production team from Holster, my team from Tribal, a live action / post production team from Rushes, as well as the assembled cast and crew.

The complexity of the shoot was based on the fact that we were interjecting personalised elements into the experience and therefore had to carefully choreograph the key sequences that my post production team at Luma could then create assets from and pass them over to the render farm team at Crystal CG / Hoopers.

One point of interest was that the bar set we used was from the hit TV comedy ‘Only Fools and Horses’.

The final output is available on Facebook: http://bit.ly/GuinnessPaintYourTownBlack

Here are a few behind the scenes images I managed to grab whilst on the two day shoot.

Behind the scenes

Screen captures from the shoot

Here are some links about the film in the press:
Marketing: http://www.marketingmagazine.co.uk/news/1173008/Guinness-unveils-St-Patricks-Weekend-marketing-drive/
The Drum: http://www.thedrum.com/news/2013/02/26/guinness-invites-world-paint-town-black-st-patricks-day
IBB Online: http://lbbonline.com/news/guinness-paint-the-town-black/
More About Advertising: http://www.moreaboutadvertising.com/2013/03/saatchi-paints-the-town-black-for-guinness/

John Lewis – Fitness shoot

February 16, 2013June 11, 2013 | Zapfly

In January of this year (2013), I executive produced a short film for John Lewis about the ever pertinent New Year’s topic of fitness. With only a very limited time frame to pull together the shoot, we worked with a small unit at Mind’s Eye to create a humorous and delicately shot short to demonstrate how we all start the New Year with the best of intentions to loose the gut just acquired over the Christmas break. However, our protagonist is thwarted at every turn by the shoddy state of his sporting gear.

How long did it take you to recognise the soundtrack?

Here are a few images I managed to grab whilst on the one day shoot.

Still from the video shoot

Wide shot 1

Wide shot 2

Main protagonist shot 1

Main protagonist shot 2

End shot (reverse)

Crew shot 1

Crew shot 2

Crew shot 3

Crew shot 4

Crew shot 5

Here are a couple of links from the press:
Drum’s Ad of the Day (18th January 2013): http://www.thedrum.com/news/2013/01/18/ad-day-john-lewis-old-fitness-equipment

M&M Global: http://www.mandmglobal.com/news/22-01-13/john-lewis-launches-new-year-new-start-fitnes.aspx

Honda at Frankfurt 2011 motorshow

September 16, 2011August 15, 2016 | Zapfly

For several months leading up to the Frankfurt 2011 motorshow, I executive produced the Honda stand with an excellent team at Wieden & Kennedy. Creative directing the stand was Tom Seymour and David Bruno. You can see more of their work on their website www.davidandtom.co.uk.

Collaborating with a production company just outside of Frankfurt, Germany, a Belgian artist based in Marseille and Honda clients based across Europe and Japan, we designed, built and implemented a stand for Honda in less than 4 months from start to finish. The design was meant to visual representation of the roads to zero emissions for the motor show, one of Honda’s key cornerstone values.

The stand was covered by the full breadth of auto press and design magazines, including Wallpaper (who used one of my images).

Here are more images of the stand I took for Wieden + Kennedy’s press releases.