On an icy cold Thursday and Friday in January, as the snow fell and the temperatures tumbled below zero, I was on the set of a Guinness shoot, to celebrate St Patrick’s Day this March 17th 2013.

The team was made up of our Guinness client, creatives from Saatchi, Michael Sugerman (Director) and Production team from Holster, my team from Tribal, a live action / post production team from Rushes, as well as the assembled cast and crew.

The complexity of the shoot was based on the fact that we were interjecting personalised elements into the experience and therefore had to carefully choreograph the key sequences that my post production team at Luma could then create assets from and pass them over to the render farm team at Crystal CG / Hoopers.

One point of interest was that the bar set we used was from the hit TV comedy ‘Only Fools and Horses’.

The final output is available on Facebook: http://bit.ly/GuinnessPaintYourTownBlack

Here are a few behind the scenes images I managed to grab whilst on the two day shoot.

Behind the scenes

Behind the scenes

Behind the scenes

Behind the scenes

Behind the scenes

Behind the scenes

Behind the scenes

Behind the scenes

Behind the scenes

Behind the scenes

Screen captures from the shoot

Screen captures from the shoot

Screen captures from the shoot

Screen captures from the shoot

Screen captures from the shoot

Here are some links about the film in the press:
Marketing: http://www.marketingmagazine.co.uk/news/1173008/Guinness-unveils-St-Patricks-Weekend-marketing-drive/
The Drum: http://www.thedrum.com/news/2013/02/26/guinness-invites-world-paint-town-black-st-patricks-day
IBB Online: http://lbbonline.com/news/guinness-paint-the-town-black/
More About Advertising: http://www.moreaboutadvertising.com/2013/03/saatchi-paints-the-town-black-for-guinness/