Ireland

On an icy cold Thursday and Friday in January, as the snow fell and the temperatures tumbled below zero, I was on the set of a Guinness shoot, to celebrate St Patrick’s Day this March 17th 2013.

The team was made up of our Guinness client, creatives from Saatchi, Michael Sugerman (Director) and Production team from Holster, my team from Tribal, a live action / post production team from Rushes, as well as the assembled cast and crew.

The complexity of the shoot was based on the fact that we were interjecting personalised elements into the experience and therefore had to carefully choreograph the key sequences that my post production team at Luma could then create assets from and pass them over to the render farm team at Crystal CG / Hoopers.

One point of interest was that the bar set we used was from the hit TV comedy ‘Only Fools and Horses’.

The final output is available on Facebook: http://bit.ly/GuinnessPaintYourTownBlack

Here are a few behind the scenes images I managed to grab whilst on the two day shoot.

Behind the scenes

Screen captures from the shoot

Here are some links about the film in the press:
Marketing: http://www.marketingmagazine.co.uk/news/1173008/Guinness-unveils-St-Patricks-Weekend-marketing-drive/
The Drum: http://www.thedrum.com/news/2013/02/26/guinness-invites-world-paint-town-black-st-patricks-day
IBB Online: http://lbbonline.com/news/guinness-paint-the-town-black/
More About Advertising: http://www.moreaboutadvertising.com/2013/03/saatchi-paints-the-town-black-for-guinness/

O2 Ireland Rugby mobile site

Today marked the first of the Six Nations rugby games. O2 Ireland commissioned my team at Tribal DDB to create a mobile optimised site as a second screen game companion. Utilising a highly detailed statistics feed, we create an application that would translate the raw data into meaningful graphics that would not intrude upon the live game experience. We also incorporated a Twitter feed from the social team at O2 Ireland and Rugby fans

The data was updated at least every 30 seconds throughout the game and covered everything from tries and conversions to substitutions, penalties, red and yellow cards, plus comparative data such as the power of the Irish pack.

With incredible narrow timelines, we managed to deliver a great mobile optimised site (desktop and tablet versions also available) with a very short lead time.

Here are some other screen grabs of the application.