launch

Launch of the new Corsa – Work from the archive

| Zapfly

Back in 2006, whilst based at PCI Fitch as Head of the Web team, we worked on amongst other things, a large animation for the main screen on the Vauxhall stand, which sat behind a half-pipe. The animation was several thousand pixels wide and played on a screen around 11m wide.

Gathering design and creative input from our surround environment and internet research, we crafted a completely new alphabet for the Corsa launch, used in this animation.

This approach was such a resounding success that it was adopted unilaterally by Vauxhall on other Corsa release material creative work.

Below are some images from the motorshow in London, showing all the different eleemnts the new font was used within as well as the main event, which was the half pipe.

Large animation behind car
New Corsa with our creative graphics
BMX bikes on half pipe
Welcome to the Corsa stand
People on the Corsa stand
BMX on half pipe
Corsa reveal on stand
Same of new alphabet branding
End of the BMX and rollerblade session on te half pipe
Interactive table games
Graphic details on the car

HTC One global launch

| Zapfly

During my time at Mother, I was the Head of Integrated Production on the HTC account and worked on the launch of the company’s latest and greatest smartphone, to combat top models from Apple and Samsung.

My production team co-ordinated the creation of all global launch material, ranging from a photo shoot of the new handset, the TVC of a photorgaphy student sky diving with the HTC One handset to collateral for all the subsequent digital channels with interesting behind the scenes material as well as social commentary and a PR event at the launch of the HTC One on the site of the TVC drop zone, in the desert around Arizona.

Here is how we made the TVC.