HTC One global launch

During my time at Mother, I was the Head of Integrated Production on the HTC account and worked on the launch of the company’s latest and greatest smartphone, to combat top models from Apple and Samsung.

My production team co-ordinated the creation of all global launch material, ranging from a photo shoot of the new handset, the TVC of a photorgaphy student sky diving with the HTC One handset to collateral for all the subsequent digital channels with interesting behind the scenes material as well as social commentary and a PR event at the launch of the HTC One on the site of the TVC drop zone, in the desert around Arizona.

Here is how we made the TVC.

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5 thoughts on “HTC One global launch

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