Nokia Gulp – Work from the archive

Back in 2012, my team at Wieden + Kennedy created Nokia Gulp, shot solely on a Nokia N8 handset.  The plot as based on a Jonah-style adventure of a fisherman getting caught in a belly of a giant fish.  It was the successor to Nokia Dot, the smallest animation ever, which W+K also made with Sumo Science and Aardman, again using a Nokia N8 handset.

Here is a look behind the scenes how the world’s largest animation is shot on a Nokia phone handset.  We needed an army of locals to help us prepare the beach everyday for the shoot.

The advert was release across Europe initially and then globally.  It has since become a favourite on Vimeo and still enjoys good ratings years after making it.

Useful links:

Wikipedia: https://en.wikipedia.org/wiki/Gulp_(film)
Wired: http://www.wired.com/2011/08/gulp-stop-motion-animation/
Creative Review: http://www.creativereview.co.uk/cr-blog/2011/august/nokia-gulp-wieden-kennedy
DesignBoom: http://www.designboom.com/art/gulp-worlds-largest-stop-motion-animation/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s